TERMINOLOGY TRANSLATION PROBLEMS AND EQUIVALENCE ISSUES IN TOURISM AND HOTEL INDUSTRY
Keywords:
terminology translation, tourism, hotel industry, equivalence issues, cultural adaptation, linguistic challengesAbstract
Translation plays a crucial role in the tourism and hotel industry, where effective communication is necessary to ensure a seamless experience for international travelers. However, translating tourism and hotel-related terminology presents challenges due to cultural differences, lexical gaps, and contextual variations. This paper explores the primary translation problems in this field, including linguistic equivalence, cultural adaptation, and terminological consistency. It also examines strategies for overcoming these challenges to improve translation accuracy and effectiveness.
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