THE ROLE OF TRANSLATION IN ADVERTISING
Keywords:
Translation, advertising, cultural adaptation, marketing, slogans, idiomatic expressions, audience engagement, cross-cultural communication, localization, brand identity.Abstract
The article explores the pivotal role of translation in advertising, emphasizing how cultural, linguistic, and pragmatic elements impact the effectiveness of marketing messages. It examines the challenges of adapting slogans, idiomatic expressions, and cultural nuances when translating advertisements from one language to another. The study highlights the importance of maintaining the original intent while ensuring cultural relevance and audience engagement, ultimately contributing to successful cross-cultural communication in global advertising.
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