TECHNIQUES FOR CREATING PERSUASIVE AND EMOTIONALLY EXPRESSIVE TEXTS
Keywords:
Persuasive writing,Emotional appeal, Audience analysis,Evocative language, Storytelling, Rhetorical devices,Vivid imagery,Repetition in writing,Logical arguments,Call to action (CTA), Contrast in writing,Rhetorical questions,Abstract
This article provides a comprehensive guide to creating texts that are both persuasive and emotionally impactful. It outlines key techniques such as understanding the audience, using powerful and evocative language, and appealing to emotions through storytelling and vivid imagery. The article emphasizes the balance between emotional and logical appeals to strengthen persuasion and highlights the importance of rhetorical devices like repetition, contrast, and rhetorical questions. Additionally, it advises the use of clear, action-driven conclusions with effective calls to action (CTA). The article is structured to provide practical examples and applications for each technique, making it a valuable resource for writers aiming to connect with their readers on both intellectual and emotional levels.
Downloads
References
Strunk, William, and E.B. White. The Elements of Style. 4th ed.,
Longman, 1999.
Hacker, Diana, and Nancy Sommers. A Writer’s Reference. 10th ed.,
Bedford/St. Martin’s, 2020.
Garner, Bryan A. Garner’s Modern English Usage. 4th ed., Oxford University
Press, 2016.
Purdue University Online Writing Lab (OWL). “General Writing Resources.”
Grammarly. “How to Improve Your Grammar.”
Hemingway Editor. Hemingway App.
