MODERN APPROACHES TO MANAGING CULTURAL INSTITUTIONS AND THEIR ROLE AND IMPORTANCE IN THE DEVELOPMENT OF SOCIETY
Keywords:
cultural management, cultural institutions, innovation, digital transformation, cultural heritage, social development, intercultural dialogue, sustainability, audience engagement.Abstract
This paper explores modern methods of managing cultural institutions and evaluates their impact on the cultural, social, and economic advancement of society. It discusses innovative management practices such as creativity-based leadership, digitalization, public–private collaboration, and audience-centered approaches. The study highlights the increasing necessity for institutions like museums, theaters, libraries, and galleries to adjust to evolving social expectations, technological progress, and global developments. Through the implementation of effective management strategies, these institutions not only safeguard cultural heritage but also encourage creativity, inclusivity, and active public participation. The research concludes that efficiently managed cultural institutions significantly contribute to strengthening cultural identity, promoting sustainable development, and enhancing intercultural communication in contemporary society.
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