THE IMPORTANCE OF STRATEGIC PLANNING IN SELECTING INNOVATIVE PROJECTS.
Keywords:
Innovation, project, product, market, service, segment, model, efficiency.Abstract
In this article, the aim is to study the market, to accelerate the marketing of manufactured products in the markets where they operate, to strengthen the effect of additional service after the sale of goods, to search for opportunities to increase product sales, new market segments, consumers groups, installation of new models, search for new consumption or application areas for the manufactured product were considered.
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