ADAPTING TO MEDIA CONVERGENCE: CHALLENGES AND PROSPECTS FOR LOCAL PRINT MEDIA IN UZBEKISTAN
Abstract
The global media landscape is undergoing rapid transformation due to the processes of digitalization, convergence, and the integration of artificial intelligence (AI) technologies. Media convergence refers to the merging of traditional media formats (print, radio, television) with digital platforms, enabling multimedia content delivery and interactive communication. For countries like Uzbekistan, where print journalism has historically played a central role in informing the public, adapting to this new environment presents both challenges and opportunities.
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References
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