CHALLENGES AND OPPORTUNITIES FOR MANAGING INNOVATION IN THE DIGITAL ECONOMY
Keywords:
Digital economy, innovation management, digital transformation, agile strategy, technological disruption, organizational changeAbstract
The digital economy presents both unprecedented opportunities and complex challenges for innovation management. This paper examines key drivers of digital transformation influencing innovation processes, identifies obstacles faced by enterprises, and explores emerging opportunities for growth and competitiveness. It highlights the need for organizations to develop agile, technology-driven, and customer-centric innovation strategies to thrive in the evolving digital landscape.
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References
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