LINGUISTIC MECHANISMS OF EUPHEMISTIC SUBSTITUTION IN MODERN POLITICAL SPEECHES
Keywords:
euphemism, political discourse, substitution, manipulation, syntax, lexical choiceAbstract
This article examines the linguistic mechanisms used in euphemistic substitution within modern political speeches. Euphemisms function as strategic linguistic tools that allow politicians to soften harsh realities, conceal controversial information, and guide public perception. By analysing a range of contemporary political discourses delivered by international leaders, this study highlights how lexical choice, metaphor, jargon, nominalisation, and syntactic restructuring are used to replace direct or negative expressions. The findings reveal that euphemistic language in political discourse is not merely ornamental but performs critical ideological and manipulative roles in shaping social consciousness and maintaining political authority.
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