ESTABLISHING MARKETING MANAGEMENT OF THE PRODUCT RANGE IS A FACTOR OF HIGH EFFICIENCY

Authors

  • B.N. Bobokhujaev Senior Associate Professor Of Tashkent State University Of Economics Author

Keywords:

This thesis analyzes how businesses can be developed through product range marketing management and how important this strategy is today.

Abstract

The Importance of Assortment Management Marketing strategies

Effective management of product assortment is crucial for the development of enterprises and firms in modern economic conditions. In particular, in the textile industry, where customer demands are constantly changing and competition is fierce, strategic product range management is one of the key factors that ensure the company's success in the market.

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Published

2024-06-01

Issue

Vol. 3 No. 26 (2024): THEORY AND ANALYTICAL ASPECTS OF RECENT RESEARCH

Section

Articles