REKLAMA TURLARI ISTE’MOLCHI E’TIBORIGA QANDAY TA’SIR QILADI
Keywords:
Har kuni inson sezgi organlari orqali o‘nlab, ba’zan yuzlab reklama xabarlarini qabul qiladi, ammo ularning barchasi ongda qayta ishlanmaydi. Shu sababdan reklama turlarining qaysi biri iste’molchi e’tiborini samaraliroq jalb qilishi masalasi dolzarb ilmiy yo‘nalishga aylandi.Abstract
Zamonaviy marketing muhiti tobora murakkablashib borayotgan jamiyatda reklama iste’molchining e’tiborini jalb qilish, uni saqlab qolish va ongsiz ravishda brend haqidagi tasavvurni shakllantirishning eng muhim vositalaridan biri sifatida qaraladi.
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