RAQAMLI VA IJTIMOIY MEDIA MARKETING VA UNING IMKONIYATLARI

• Ochilboyev Umidjon Ilxom o‘g‘li1

  Author

• Sultonov Muhammadali Ro‘ziboyevich

  Author

• Shamuratov Ulug‘bek Akisher uli

  Author

Ushbu maqolada ijtimoiy media marketing faoliyati bilan shug’ullanishning afzalliklari va kamchiliklari, ijtimoiy media orqali mahsulot brendini keng targ‘ib qilish va xaridorlar auditoriyasini kengaytirish, ijtimoiy media marketing faoliyatiga doir asosiy tushunchalar, vazifalar hamda SMM platformalari haqidagi to‘liq ma’lumotlar yoritib berilgan. Shuningdek, mamlakatimizda SMM mutaxassislari brendni keng targ‘ib qilish, reklama berish ishlari bilan shug‘ullanishlarida ijtimoiy tarmoqlarning o‘rni haqida tushunchalar keltirilgan.

Francesca James, Hannah Durham. Fifty shades of digital marketing. — Fress Content &bookboon. com, 2013, 114 p.

Suresh Babu. A step-by-step Guide to Modern Digital Marketing. — Web Marketing Academy, 2018, 27 p.

M.R.Fayziyeva, D.M.Sayfurov.“Informatika va axborot texnologiyalari”.Darslik, -Тoshkent: “Тasvir”, 2020. - 112 b.

Rob Stokes. eMarketing. — Quirk Education Pty (Ltd), 2013, 305 p.

Dan Morley. Netmark’s 2016 Guide to the 6 fundamentals of Digital Marketing. — Netmark, 2016, 15 p.

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