EUPHEMISMS IN DIGITAL CULTURE AND SOCIAL MEDIA

Authors

  • Saidova Mukhayyo Umedilloyevna Associate Professor of the Department of English Linguistics, PhD in Philological Sciences Author
  • Abduvohobova Dildora Ahmadjon kizi Master's Student of The Bukhara State University, Faculty of Linguistics Email:abduvahobovadildora107@gmail.com Author

Keywords:

digital communication, digital euphemisms, identity-related euphemisms, social media platforms.

Abstract

Digital communication has fundamentally transformed the way individuals interact, present identities, negotiate conflict, and construct social meaning. In social media environments, euphemisms softened, indirect, or symbolically coded expressions emerge as essential linguistic tools that address platform restrictions, algorithmic surveillance, identity politics, and the desire to maintain online face. This study investigates the forms, functions, and socio-pragmatic motivations of euphemisms used across social media platforms

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References

Allan, K., & Burridge, K. (1991). Euphemism and Dysphemism. Oxford University Press.

Boyd, D. (2014). It’s Complicated: The Social Lives of Networked Teens. Yale University Press.

Brown, P., & Levinson, S. (1987). Politeness: Some Universals in Language Usage. Cambridge University Press.

Crystal, D. (2011). Internet Linguistics. Routledge.

Gillespie, T. (2018). Custodians of the Internet: Platforms, Content Moderation, and the Hidden Decisions. Yale University Press.

Goffman, E. (1959). The Presentation of Self in Everyday Life. Anchor Books.

Herring, S. (2007). Computer-mediated Communication. Annual Review of Information Science.

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Published

2025-12-01 — Updated on 2025-12-17

Versions

Issue

Vol. 4 No. 44 (2025): INTELLECTUAL EDUCATION TECHNOLOGICAL SOLUTIONS AND INNOVATIVE DIGITAL TOOLS

Section

Articles