METHODS OF PROMOTING NATIONAL VALUES THROUGH CULTURAL INSTITUTIONS AND THEIR ROLE IN DEVELOPING THE TOURISM INDUSTRY

Abstract

This study investigates the various methods and strategies employed by cultural institutions—such as museums, galleries, cultural centers, and heritage sites—to promote national values and reinforce cultural identity. It explores how these institutions function as vital spaces for preserving traditions, encouraging patriotism, and showcasing cultural heritage to local and global audiences. The research emphasizes the importance of exhibitions, educational initiatives, cultural festivals, and digital technologies in presenting national values in a creative and accessible manner. In addition, it examines how the efficient management and promotion of cultural institutions contribute to the advancement of the tourism industry by attracting visitors, increasing cultural awareness, and enhancing the nation’s global reputation. The study concludes that the integration of cultural promotion with tourism development not only preserves national identity but also fosters economic growth and intercultural understanding.