THE IMPACT OF SOCIAL NETWORKS ON COMMUNICATION IN SOCIETY
Keywords:
Social networks, social media, communication, society, interpersonal relationships, information exchange, public opinion, civic engagement, social influence, online interactionAbstract
Social networks have become a central component of modern communication, significantly influencing the ways people interact within society. This study examines the impact of social media platforms on social communication, exploring both positive and negative effects. The research focuses on how social networks shape public opinion, enhance information exchange, and affect interpersonal relationships. Additionally, the study highlights the role of social media in promoting social movements, awareness campaigns, and collective participation in civic activities. Understanding the influence of social networks is crucial for analyzing contemporary social processes and their implications for community development.
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