TIL LOKALIZATSIYASI VA MAHALLIY BOZORLAR UCHUN BRENDING YONDASHUVI
Keywords:
til lokalizatsiyasi, brend strategiyasi, mahalliy bozor, lahja, frazeologizm, ijtimoiy tarmoqlar, marketing kommunikatsiyasiAbstract
Mazkur tezisda til lokalizatsiyasi va uning mahalliy bozorlar uchun brending strategiyasidagi o‘rni tahlil qilinadi. Global va raqamli muhitda brendlar mintaqaviy lahjalar, frazeologizmlar, norasmiy til shakllari va kontekstual tarjima vositalari orqali iste’molchi bilan yanada yaqin va samimiy aloqa o‘rnatishga intilmoqda. Xususan, lokal memlar, madaniy konnotatsiyali iboralar va mahalliy tarmoqlardagi trendlar brend xabarlari ta’sirini kuchaytiruvchi vosita sifatida talqin qilinadi. Tadqiqot til lokalizatsiyasining nafaqat lingvistik, balki madaniy va psixologik jihatlarini ham qamrab oladi.
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