NAVIGATING THE BEVERAGE MARKET: E-COMMERCE STRATEGIES

Abstract

This study investigates the online platform "Drink 101," a digital marketplace designed for beverage enthusiasts seeking convenience and variety in their ordering experience. By focusing on popular drinks like Coca-Cola, Pepsi, and Red Bull, "Drink 101" aims to streamline the process of selecting beverages while providing users with an efficient interface. The platform's design allows customers to easily choose sizes and quantities, with automatic price calculations enhancing the overall user experience.

In this research, we delve into the technological underpinnings of "Drink 101," which employs a combination of HTML, CSS, and JavaScript to create a seamless ordering process. Development environments such as Visual Studio Code play a crucial role in this digital endeavor. Our findings highlight how "Drink 101" effectively addresses consumer needs in the competitive beverage market, showcasing the success of its user-friendly design and innovative features.

This annotation summarizes key findings from a comprehensive examination of "Drink 101," offering insights into its operational mechanisms, user interactions, and market positioning. It will serve as a foundation for further sections, elaborating on the methodologies used, the results obtained, and the implications for the online beverage industry.