THE PROBLEM OF STUDYING COMPLEX BORROWED WORDS IN THE INTERNET MEDIA (BASED ON FAST FOOD ADVERTISING)

Abstract

The article examines the use of borrowed complex words in fast food  advertising  within the field of Internet media. The purpose of this article is to analyze different aspects of complex borrowed words in fast food advertisement and describe semantic features of these words based on English and Russian languages. Considered such important issues as theoretical problems  differences and similarities of meanings fast food borrowed words, their formation in English and Russian dictionaries.  A significant place is occupied by the characteristic of phonetic and semantic features of borrowed words. Fast food, with its wide spread availability and consumption, has permeated digital media through various channels, including social media, online reviews, and food blogs. The article provides some examples of the functioning of complex borrowed words in the Internet media of Uzbek and Russian media.  In the result of our research we divided and classified the polysemantic and monosemantic words and similarity and differences of meaning fast food borrowed words.