INTEGRATING SMART TOURISM TECHNOLOGIES TO ENHANCE CULTURAL HERITAGE EXPERIENCES IN POST-PANDEMIC URBAN DESTINATIONS: A CASE STUDY OF GERMANY
Keywords:
Smart tourism, cultural heritage, post-pandemic tourism, Germany, augmented reality, digital transformation, urban tourism, sustainable travel.Abstract
This paper explores how smart tourism technologies can be used to enhance the cultural heritage experience in urban destinations, with a specific focus on post-pandemic recovery strategies in Germany. It examines the role of digital tools such as augmented reality (AR), Internet of Things (IoT), and big data in modernizing heritage tourism, promoting sustainable travel, and revitalizing urban centers like Berlin, Munich, and Cologne. Using case studies and empirical research, this study provides a framework for implementing smart tourism to safeguard cultural integrity while meeting the needs of tech-savvy global travelers.
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