YASHIL (ECO-FRIENDLY) MARKETING STRATEGIYALARINING ISTE’MOLCHIGA TA’SIRI VA ULARNI TAKOMILLASHTIRISH YO’NALISHLARI
Keywords:
Yashil marketing,barqaror rivojlanish,ekologik iste’molchi,greenwashing,ekologik brend,innovatsion strategiya.Abstract
So’ngi yillarda ekologik muammolar,global isish va tabiiy resurslarning kamayishi butun dunyoda ,,Yashil iqtisodiyot’’ g’oyasini ilgari surmoqda.Shu sharoitda korxonalar o’z marketing faoliyatida ,,yashil’’ (eco-frinedly) strategiyalarini joriy etishga intilmoqda.Yashil marketing nafaqat atrof-muhitni muhofaza qilish,balki iste’molchi ishonchini mustahkamlash hamda korxonaning uzoq muddatli raqobatbardoshligini oshirish vositasiga aylanmoqda.
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References
https://www.nielsen.com/global/en/insights/2024/sustainability-report
https://www.statista.com/topics/8263/sustainability-and-consumer-behavior
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