BOZOR SEGMENTATSIYASINING SAMARADORLIGI
Keywords:
bozor segmentatsiyasi, samaradorlik, xizmat ko‘rsatish sohasi, maqsadli iste’molchi, marketing strategiyasi, ijtimoiy-iqtisodiy rivojlanish, raqobatbardoshlik, mehnat unumdorligi.Abstract
Bozor segmentatsiyasi — iste’molchilar ehtiyojlari va xulq-atvorini chuqur o‘rganish, ular orasida maqsadli guruhlarni aniqlash hamda ularga moslashtirilgan xizmat yoki mahsulotlarni taklif etish orqali marketing samaradorligini oshirish vositasi hisoblanadi. Ushbu maqolada bozor segmentatsiyasining samaradorligini oshirish orqali xizmat ko‘rsatish sohasini rivojlantirish imkoniyatlari tahlil qilinadi. Mazkur tadqiqot xizmat ko‘rsatish tarmog‘ida raqobatbardoshlikni kuchaytirish, mehnat unumdorligini oshirish va yangi ish o‘rinlari yaratishda bozor segmentatsiyasining ahamiyatini yoritishga qaratilgan.
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