METHODS OF STRATEGIC MANAGEMENT IN GENERAL EDUCATION SCHOOLS
Keywords:
educational organization, modern school, strategic management, school mission, marketing strategy, integrated marketing.Abstract
The situation in the modern market of educational services can be described as follows: the external environment is changing rapidly, becoming unstable; has a high level of uncertainty; the demand for educational services is stratified, and the leading factor in its formation is the needs of students and their parents; educational institutions need additional funding. In order to improve the quality of education, public educational institutions will be privatized or new private educational institutions will be created. This process, in turn, creates strong competition. A competitive environment requires a strong marketing strategy.
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References
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