RAQAMLASHTIRISHNING MARKETINGDA STRATEGIK REJALASHTIRISHGA TA’SIRI
Keywords:
Raqamlashtirish, marketing strategik rejalashtirish, sun’iy intellekt, Big Data, avtomatlashtirish, mijozga yo‘naltirilgan marketing, innovatsion marketing, raqobat ustunligi, ma’lumotlarga asoslangan qaror qabul qilish.Abstract
Ushbu maqolada raqamlashtirishning marketing strategik rejalashtirishga ta’siri o‘rganilgan. Raqamli texnologiyalar marketing jarayonlarini optimallashtirish, ma’lumotlarga asoslangan qarorlar qabul qilish va mijozlarga moslashtirilgan xizmatlar taklif etish imkonini beradi. Tadqiqotda zamonaviy marketing strategiyalarida sun’iy intellekt, Big Data, avtomatlashtirilgan tizimlar va ijtimoiy media tahlillarining o‘rni tahlil qilinadi. Natijalar raqamlashtirishning marketing rejalashtirish samaradorligini oshirishga va kompaniyalarning raqobatbardoshligini mustahkamlashga xizmat qilishini ko‘rsatadi.
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References
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