ADVERTISEMENT DISCOURSE: THE INFLUENCE OF CULTURE ON DEPICTION OF SLOGANS
Keywords:
Culture, cultural values, social influence, magazines, nations,Abstract
The intersection of advertising and cross-cultural studies has been a topic of significant academic interest. There has been ongoing debate among scholars and people working at that scope regarding whether standardization in advertising can minimize effect the impact of culture on its effectiveness. However, some researchers argued that culture fundamentally shapes consumer perceptions and behaviors. The primary aim of this thesis is to examine the influence of culture on advertising in countries where economic challenges are not a primary concern. Moreover, I will analyze employs content analysis of magazine advertisements to explore how cultural values are reflected in ads from the United State and Uzbekistan.
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