TО‘QIMACHILIK SANOATI KORXONALARI RIVOJLANISH MARKETING STRATEGIYASINI AMALGA OSHIRISHNING IQTISODIY MEXANIZMLARINI TAKOMILLASHTIRISH

Authors

  • H.O.Marufova talaba Toshkent tо‘qimachilik va yengil sanoat instituti Author
  • R.Isayev professor Toshkent tо‘qimachilik va yengil sanoat instituti Author

Keywords:

Marketingning asosiy vazifalaridan biri – bu korxonalarning marketing strategiyasini ishlab chiqish va uni amalayotga tatbiq etish taktik masalalarini muvaffaqiyatli hal etish yо‘llarini izlab topish sanaladi.

Abstract

tо‘qimachilik korxonalarining kelgusida rivojlanish marketing strategiyasini amalga oshirish mexanizmlarini takomillaashtirish masalasi о‘rganilgan.

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References

Shalender, K., Yadav, R.K. Strategic Flexibility, Manager Personality, and Firm Performance: The Case of Indian Automobile Industry // Global Journal of Flexible Systems Management , 2019. - № 20(1), с. 77-90.

Основы маркетинга / Филип Котлер и др.; Гл. ред. С.Н. Тригуб; Пер. с англ. 4-е европ. изд. – М.[и др.]: «Вильямс», 2007. – 332 с.

Инновационный менеджмент: учебник / Под ред. Проф. А.И.Чулока. – М.: УРАО, 2000. – 534 с.

Hoffer C.W. and Shendel D. Strategy Formulation: Analytical Concepts. St. Paul, MN: West Publishing Company, 1978.

Болтабоев М.Р. Тўқимачилик саноатида маркетинг стратегияси. Монография. – Т.: ФАН, 2004. – 223 б.

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Published

2024-10-01

Issue

Vol. 3 No. 29 (2024): THEORY AND ANALYTICAL ASPECTS OF RECENT RESEARCH

Section

Articles