THESIS: GLOBAL MARKET STRATEGIES IN UZBEKISTAN: APPROACHES FOR ORGANIZATIONAL SUCCESS
Keywords:
Global Market Strategies, Uzbekistan, Economic Factors, Political and Legal, Environment, Cultural Adaptation, Market Segmentation, Positioning Strategies, Competitive Strategies, Digital Marketing, Risk Management.Abstract
The impact of global market strategies on Uzbekistani organizations' success is examined in this thesis. It examines Uzbekistan's present political, cultural, and economic environment and stresses the significance of market adaptation on a global scale. The study provides case studies of regional brands while highlighting important tactics for positioning, market segmentation, and competition. Additionally, it discusses the significance of marketing strategies tailored to local needs and the role of digital marketing in reaching global audiences. The thesis concludes by discussing risk management techniques that Uzbekistan needs to employ in order to meet the challenges of globalization.
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