OʻZBEKISTON TURIZM BRENDINI SHAKLLANTIRISHDA ZAMONAVIY MARKETING YONDASHUVLARI
Keywords:
turizm brendi, marketing yondashuvlari, raqamli kommunikatsiya, hududiy imidj, brendlash, Oʻzbekiston turizmiAbstract
Ushbu maqolada Oʻzbekistonning turizm salohiyatini xalqaro miqyosda targʻib qilishda zamonaviy marketing yondashuvlarining oʻrni tahlil qilinadi. Unda hududiy brendlar konsepsiyasi, raqamli marketing vositalari, kommunikatsion strategiyalar va brend identifikatsiyasini shakllantirish mexanizmlari yoritilgan. Shuningdek, xorijiy mamlakatlar tajribasi tahlil qilinib, Oʻzbekistonda qoʻllash mumkin boʻlgan samarali marketing strategiyalari taklif etilgan.
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