THE IMPACT OF LOANWORDS ON ADVERTISMENT
Abstract
Reklamada kirilgan soʻzlarning oʻqibatlarini oʻrganishga qaratilgan bu tadqiqotda, turli soha va soʻnggi qatnovlar boyicha matnlar tahlil qilindi. Kirilgan soʻzlarning reklama matnlariga taʼsiri, turli maqolalar yordamida muhokama qilingan. Analizda, kirilgan soʻzlar reklamalarning kommunikatsiya va toʻgʻri maqsadlarga erishishda oʻrnini muhokama qilish uchun asosiy parametrlar sifatida koʻrsatilgan.
Downloads
References
"Advertising and Society: An Introduction" by Carol J. Pardun
"Language and Advertising" by Guy Cook
"The Language of Advertising" by Angela Goddard
"Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan" by Keiko Tanaka
"Advertising Cultures: Gender, Commerce, Creativity" edited by Sean Nixon
Articles:
Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168.
Shimp, T. A., & Madden, T. J. (1988). Consumer-object relations: A conceptual framework based analogously on Sternberg's triangular theory of love. Advances in Consumer Research, 15(1), 163-168.
Belk, R. W. (1988). Possessions and the sense of past. Advances in Consumer Research, 15(1), 139-168.
Holbrook, M. B. (1987). Mirror, mirror, on the wall, what's unfair in the reflections on advertising?. Journal of Marketing, 51(3), 95-103.
O'Guinn, T. C., & Belk, R. W. (1989). Heaven on earth: Consumption at heritage village, USA. Journal of Consumer Research, 16(3), 227-238.
