GIYOHLI ICHIMLIKLARNING ISTEMOLIDA DEMOGRAFIK FAKTORLARNING AHAMIYATI INDONEZIYA RESPUBLIKASI SOG'LIQNI SAQLASH VAZIRLIGI MISOLIDA.
Keywords:
Iste'molchilarning xatti-harakati; Iste'molchi qarorlari; Demografik omillar; Giyohli ichimliklar.Abstract
Uzoq vaqt davomida odamlar an'anaviy tarzda qayta ishlanadigan o'simlik ichimliklarini iste'mol qilmoqdalar. Biroq, hozirda tayyor qadoqlangan o'simlik ichimliklar ishlab chiqarish va sotishda mikro, kichik, o'rta va yirik korxonalar paydo bo'lmoqda. Iste'molchilarning yoshi, jinsi, ma'lumoti, kasbi va oilaviy ahvoli omillari bo'yicha sanoatda ishlab chiqarilgan o'simlik ichimliklaridan foydalanishda iste'molchilarning motivatsiyasida farq bormi yoki yo'qmi, shuningdek, ushbu besh omilning bir vaqtning o'zida qanday ta'sirini o'rganish kerak. o'simlik ichimliklar iste'mol qilish motivatsiyasi bo'yicha o'zgaruvchilar.
Ushbu tadqiqotda ma'lumotlar raqamli anketa orqali to'plangan 327 kishining namunasi ishlatilgan. Natijalar o'simlik ichimliklarni tanlashda yoshi, ma'lumoti, kasbi va oilaviy ahvoliga qarab iste'molchilarning qarorlaridagi farqlarni ko'rsatdi, lekin gender farqlari emas. Aksariyat iste'molchilar qadoqlanmagan turni tanladilar. Bir vaqtning o'zida test, yosh va kasb omillari iste'molchilarning qarorlariga sezilarli ta'sir ko'rsatdi, jinsi, ma'lumoti va oilaviy ahvoli zarur emas edi. Natijalar o'simlik ichimliklarni qayta ishlash sanoati va o'simlik ichimliklar xomashyosi bilan ta'minlash sanoatini segmentatsiyalash strategiyasi, maqsadliligi va bozordagi joylashuvi, bozorni yaxshiroq tushunish, maqsadli mahsulotni ishlab chiqish, yanada samarali reklama tadbirlari, aholining afzalliklari haqida xabardorligini oshirishga ta'sir qiladi. o'simlik ichimliklar va o'simlik ichimliklar sanoati uchun davlat siyosatini qo'llab-quvvatlash.
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