THE RELATIONSHIP BETWEEN THE FACTORS INFLUENCING CONSUMER SATISFACTION AND ATTRIBUTES OF ONLINE SHOPPING BETWEEN MALE AND FEMALE IN TASHKENT
Abstract
Abstract The aim of the following research is to investigate the growth of online shopping between genders in Tashkent by analyzing the relationship influencing factors and features on consumer satisfaction that can assist to better satisfy the needs and wants of the genders. Prior research works advanced various samples in a process to define the most effective attributes as well as factors of online shopping on consumer satisfaction. In spite of the nation where the numerous prior research papers have been conducted, most of contain identical research. It defines those preferences of customers for online shopping is almost identical, in spite of the countries as well as other various characteristics of online purchasers. However, satisfaction contrasts on online shopping between genders. The survey has been conducted with 252 respondents who live in Tashkent. Various regression analyses have been provided so as to define the effects of relationship for online purchasing factors and features on gender satisfaction.
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