THEORETICAL APPROACHES TO THE FORMATION OF GREEN MARKETING AND THE ENVIRONMENTAL SUPPLY CHAIN
Keywords:
Green marketing, ecological supply chain, sustainable development, green economy, environmental security, green innovations, environmentally responsible suppliers, green energy, green advertising, climate change.Abstract
The article explores the role of green marketing and the ecological supply chain in sustainable development, examining opportunities to enhance competitiveness through innovative approaches and ensuring environmental safety. It emphasizes the impact of green marketing on the environment and the importance of selecting environmentally responsible suppliers.
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