THE STRATEGIC IMPORTANCE OF SERVICES IN THE E-COMMERCE ECOSYSTEM
Keywords:
E-commerce, logistics, digital payments, customer support, cybersecurity, digital marketing, sustainability, competitiveness.Abstract
This article explores the strategic importance of services in the e-commerce ecosystem, emphasizing their role as key drivers of competitiveness, sustainability, and consumer trust. It examines logistics, financial systems, customer support, cybersecurity, and digital marketing as interdependent components that collectively shape the growth and resilience of online trade. The study highlights that without efficient and innovative services, e-commerce platforms cannot meet the demands of modern consumers or adapt to the challenges of globalization and digital transformation.
Downloads
References
Laudon, K. C., & Traver, C. G. (2022). E-commerce: Business, Technology, Society (17th ed.). Pearson.
Turban, E., Whiteside, J., King, D., & Outland, J. (2021). Introduction to Electronic Commerce and Social Commerce (5th ed.). Springer.
Chaffey, D. (2020). Digital Marketing: Strategy, Implementation and Practice (8th ed.). Pearson.
Singh, A., & Hess, T. (2020). How Chief Digital Officers Promote the Digital Transformation of Their Companies. MIS Quarterly Executive
Артикова Ш. МЕЖКУЛЬТУРНЫЕ РАЗЛИЧИЯ В ОЦЕНКЕ ВЕЖЛИВОСТИ ПРИ ПЕРЕВОДЕ И ИНТЕРПРЕТАЦИИ ТЕКСТОВ //Академические исследования в современной науке. – 2024. – Т. 3. – №. 44. – С. 109-111.
Артикова, Шахноза. "МЕЖКУЛЬТУРНЫЕ РАЗЛИЧИЯ В ОЦЕНКЕ ВЕЖЛИВОСТИ ПРИ ПЕРЕВОДЕ И ИНТЕРПРЕТАЦИИ ТЕКСТОВ." Академические исследования в современной науке 3.44 (2024): 109-111.
Артикова, Ш. (2024). МЕЖКУЛЬТУРНЫЕ РАЗЛИЧИЯ В ОЦЕНКЕ ВЕЖЛИВОСТИ ПРИ ПЕРЕВОДЕ И ИНТЕРПРЕТАЦИИ ТЕКСТОВ. Академические исследования в современной науке, 3(44), 109-111.
Артикова Ш. М. Вежливость В Семейной Риторике Узбекистана И Англии: Культурные Различия //International Conference on Linguistics, Literature And Translation (London). – 2024. – Т. 8. – С. 98-101.
Артикова, Шахноза Махамадовна. "Вежливость В Семейной Риторике Узбекистана И Англии: Культурные Различия." International Conference on Linguistics, Literature And Translation (London). Vol. 8. 2024.
Артикова, Ш. М. (2024, October). Вежливость В Семейной Риторике Узбекистана И Англии: Культурные Различия. In International Conference on Linguistics, Literature And Translation (London) (Vol. 8, pp. 98-101).
Shaxnoza A. PROSODIC FEATURES OF SPEECH FORMS OF ADDRESS IN ENGLISH DISCOURSE IN COMPARISON WITH RUSSIAN //Journal of Modern Educational Achievements. – 2022. – Т. 1. – С. 33-38.
Shaxnoza, Artikova. "PROSODIC FEATURES OF SPEECH FORMS OF ADDRESS IN ENGLISH DISCOURSE IN COMPARISON WITH RUSSIAN." Journal of Modern Educational Achievements 1 (2022): 33-38.
Shaxnoza, A. (2022). PROSODIC FEATURES OF SPEECH FORMS OF ADDRESS IN ENGLISH DISCOURSE IN COMPARISON WITH RUSSIAN. Journal of Modern Educational Achievements, 1, 33-38.
Artikova S. M. О НЕОБХОДИМОСТИ ОБУЧЕНИЯ ИНОСТРАННЫМ ЯЗЫКАМ В РЕСПУБЛИКЕ УЗБЕКИСТАН //Theoretical & Applied Science. – 2020. – №. 5. – С. 79-83.
Artikova, Shaxnoza Maxamadovna. "О НЕОБХОДИМОСТИ ОБУЧЕНИЯ ИНОСТРАННЫМ ЯЗЫКАМ В РЕСПУБЛИКЕ УЗБЕКИСТАН." Theoretical & Applied Science 5 (2020): 79-83.
Artikova, S. M. (2020). О НЕОБХОДИМОСТИ ОБУЧЕНИЯ ИНОСТРАННЫМ ЯЗЫКАМ В РЕСПУБЛИКЕ УЗБЕКИСТАН. Theoretical & Applied Science, (5), 79-83.
