NEYROMARKETING PR FAOLIYATINING INNOVATSION VOSITASI SIFATIDA
Keywords:
Neyromarketing, PR, reklama, marketing, raqamli texnologiyalar, strategiya, target, brend, iste'molchi, psixologiya.Abstract
Neyromarketing tushunchasi inson miyasining reklama, marketing signallari va brendlar bilan o‘zaro ta’sirini o‘rganish orqali, mijozlar qaror qabul qilish jarayonlarini chuqurroq tahlil qilishga yordam beradi. U nafaqat marketing strategiyalarini, balki PR kampaniyalarini ham samarali tarzda yo‘naltirish uchun muhim vosita hisoblanadi. Ushbu ilmiy maqolada neyromarketing usullari orqali qanday qilib kompaniyalar o‘z mijozlarining sezgi va his-tuyg‘ularini yaxshiroq tushunib, ularni to‘g‘ri yo‘naltirishlari mumkinligi va uning PR sohasida qo'llanilishi haqida bayon etilgan.
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References
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