THE DIFFUSION AND ADOPTION OF INNOVATION AND TECHNOLOGY IN DIGITAL PLATFORM

Abstract

This article provides the spread of digital technologies and its functions and how e-commerce influence in the field of digital economy. It explores the challenges in the information communication technologies and how e-commerce develops in Uzbekistan and other countries with enormous resources. It redefines digital development strategies and the future contours of globalization. The spread of digital technologies and innovations plays great importance in today's globalized world. In particular, the development of information and communication technologies (ICT) through digital platforms is creating new opportunities and both challenges in various fields, including e-commerce. This article provides a detailed overview of the mechanisms of diffusion of digital technologies in society with their adoption processes and the role of e-commerce in the digital economy. It also discusses the existing problems in the ICT sector and their solutions, as well as their impact on digital development strategies. The article analyzes the development trends of e-commerce in the case of Uzbekistan, how existing opportunities and resources are being used, as well as a comparative analysis with other developing countries. Through the global application of digital technologies, not only the domestic market, but also international trade relations are being taken to a new level. At the end of the article, conclusions are drawn about the new contours of globalization and the future prospects of the digital transformation process.