MARKETING STRATEGIES IN THE DEVELOPMENT OF SERVICES MARKET

Authors

  • Khalmukhamedova Zebokhon Babakhanovna Tashkent State Agrarian University Associate Professor Author

Keywords:

Marketing strategy, services market, tourism sector, customer, demand, offer, offer, goods, goods, market, consumption, service.

Abstract

This article is about the development of marketing and its strategies in the development of tourism services, the development of marketing and all areas of the tourism company is not only based on today's consumer demand, but also on its changes and prospects.

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References

The decision “on tourism” of the Republic of Uzbekistan new laws of Uzbekistan. Resolution 135

Decision “on advertising” of the Republic of Uzbekistan .Resolution 776

A.Soliyev., S.Buzrukhanov. "Marketing, Market Studies". Ministry of oil and secondary special education of the Republic of Uzbekistan, - T.: "Economics-finance", 2010-424 PP.

D. Janibekova "marketing strategy in the development of the services marketinig features" article

Kotler F. etc. Marketing. Hospitality. Tourism. Textbook. M.Unity, 2004. – 760 c

Basovsky L. E. Marketing: A textbook / L.E. Basovsky, E.N. Basovskaya. - 2nd ed., revised and add. - M.: SIC INFRA-M., 2014. - 300 p.

Kvartalnov V.A. Tourism. Textbook.–M., Finance and statistics 2004.-320 p.

www.radissonhotels.com

www.booking.com

lex.uz – Law of the Republic of Uzbekistan

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Published

2025-02-25