EFFECTIVE MANAGEMENT OF BANKS INVESTMENT POTENTIAL
Keywords:
investment potential, financial resources, capital management, credit portfolio, investment projects, risk management, diversification, banking activities, financial analysis, investments, investment attraction, economic growth, investment portfolio, strategic planning.Abstract
This article analyzes the main directions of investment potential formation and management. Investment potential is a set of mechanisms that create opportunities for ensuring long-term economic growth, implementing new projects, and increasing market competitiveness through the effective management of financial and economic resources. The article discusses the internal and external sources that play a key role in the formation of investment potential, such as equity capital, credit resources, external borrowings, deposits, and other financial sources. It also emphasizes the importance of assessing and minimizing risks, diversifying investment portfolios, and developing effective management strategies in the process of managing investment potential. Government policies, changes in the financial sectors, and market demand also serve as important factors in the formation of the investment potential of banks and financial institutions. The article provides practical recommendations for more effective management of investment activities. This work is a valuable resource for banks, financial institutions, and economists, expanding knowledge aimed at optimizing investment activities.
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