OPPORTUNITIES OF ATTRACTING INTERNATIONAL BRANDS IN ENHANCEMENT OF EXTRA SPORT COMPETENCE OF BUSINESS SUBJECTS IN THE TEXTILE NETWORK
Abstract
The article analyzes the possibilities of attracting international brands and promoting national brands in increasing the export potential of business entities, the situation and possibilities of attracting famous brands to the activities of business entities in the textile industry operating in our country, the possibilities of attracting international brands new approaches, existing problems in the field and their solutions are researched and appropriate conclusions and recommendations are developed.
Downloads
References
Decree No. PF-60 of the President of the Republic of Uzbekistan dated January 28, 2022 "On the development strategy of New Uzbekistan for 2022-2026" .
PQ- Decision No. 393.
Okboev AR, OJAshurkulov Directions for the introduction of an integrated quality management system to increase the competitiveness of light industry enterprises // South Asian Journal of Marketing & Management Research (SAJMMR). Vol.10, Issue 11, November 2020 Impact Factor: SJIF#23 2020= 7.11. pp. 107-10.
AR Akboev, MI Rakhimova, MA Kakharamonov. Development of a National Rating System to Evaluate the Brand Attraction of Sewing and Knitting Enterprises. International Journal of Multicultural and Multireligious Understanding. Vol.8, Issue 10. October 2021, pages 335-340. DOI: http://dx.doi.org/10.18415/ijmmu.v8i10.3142
Aaker D. Sozdanie silnyx brandov / Per. English M.: Izdatelsky Dom Grebennikova, 2003. — 340 p.
Basic brand management: ucheb. posobie dlya studentov vuzov, obuchayushchixsya po spesialnosti 350700 - Advertisement / Ye. A. Rudaya. - M. : Aspekt-Press, 2006. - 254, [1] p. : il., table.; 22 cm.; ISBN 5-7567-0405-1 (v per.).
