THE IMPORTANCE OF CITY BRANDING IN THE TOURISM SECTOR
Keywords:
tourism, brand, destination, city attractiveness, emotional connection, tourism marketing.Abstract
This article analyzes the impact of creating a tourism brand for cities on the development of the tourism sector. Branding a destination shapes an emotional and cultural image in the minds of tourists and directly influences their decision-making process. City branding not only brings economic benefits but also increases a city’s competitiveness on the international stage.
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References
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