THE ROLE OF DIGITAL MARKETING IN STIMULATING SUSTAINABLE INVESTMENT

• Khamidova Shakhzoda Odiljanovna

  Andijan State Technical Institute, assistant.shhzdhamidova@gmail.com Tel: 99891 494 80 07

  Author

• Usmanov Azizbek

  Andijan State Technical Institute 3rd year student of the Finance and Financial Technologies program

  Author

This thesis highlights the role of digital marketing in the modern economy, in particular, its importance in attracting sustainable investments and ensuring economic growth. The author analyzed the main types of digital marketing strategies - such tools as social networks, content marketing, email marketing, and SEO, revealing their effectiveness in reaching the target audience of companies and organizations. The thesis examines the measurable nature of digital marketing and the possibilities of its application in promoting the principles of sustainability. Also, using the example of international brands, innovative approaches, including AR/VR technologies, Big Data analysis, and how digital marketing campaigns are adapted to sustainability criteria through interactive content, are presented.

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