PROBLEMS OF ENTREPRENEURSHIP AND COMMERCIAL ACTIVITY IN TOURISM
Keywords:
tourism, entrepreneurship, commercial activity, problems, marketing, legal framework, foreign experience, small business, investment, tourism services.Abstract
This article analyzes the main problems encountered in the implementation of entrepreneurship and commercial activities in the tourism sector, as well as their underlying causes and potential solutions. In particular, it examines factors such as underdeveloped legal frameworks, low efficiency of financial support mechanisms, and the lack of effective marketing strategies. The study also considers promising directions for the development of tourism entrepreneurship in Uzbekistan, based on foreign experience. The findings aim to contribute to the improvement of small and medium-sized enterprises operating in the field of tourism.
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