TEXTILES CONTRIBUTES TO THE DEVELOPMENT OF TOURISM BY CREATING NATIONAL CLOTHING AND SOUVENIRS THAT ATTRACT TRAVELERS INTERESTED IN THE CULTURE AND TRADITIONS OF THE COUNTRY.

• Djalilova Diyora

  Department of translation and interpreting studies ‘SILK ROAD’ International University of Tourism and Cultural Heritage.

  Author

• Turakulova X.S

  Author

The purpose of the study is to demonstrate about the involvement of tourists in cultural heritage, as well as about the emergence of sewing, about the emergence of the first materials and what privileges are now appearing at the moment in order to attract more and more attention and satisfaction of tourists, as well as about the attractiveness and quality of handmade products, such as dolls, handbags, plates and paintings as well. Moreover, the purpose of the paper is not only to study the development of history, but also to assess the quality and support cultural sustainability. The role of the Great Silk Road, silk, and wool is also particularly influenced. Uzbekistan's souvenirs, such as ikad, jewelry, dolls, sewing, and cultural values of the country are also discussed in depth. The choice of Uzbekistan is based on its uniqueness, as well as growing interest from tourists. Uzbekistan is also very rich in its history, cultural heritage and traditions.This article also contains the opinion of other authors, which makes it even more interesting and reliable.

Encyclopedia.Design. (2024, November 26). Textile history: From ancient weaving to modern innovations. Encyclopedia of Design.

Elena Puspita Candra, Usep Suhud and Heryanti Utamiv. (2021). A study of Tourists’ Satisfaction in The Context of Textile-Based Tourism Destination. Faculty of Economics, Universitas Negeri Jakarta, Indonesia. Faculty of Social Science, Universitas Negeri Jakarta, Indonesia.

Levteeva, L. (2003, October 1). Bukhara’s Gold Embroidery. San'at Magazine, Issue 4

Moslabel. (n.d.). The history of the origin of fabrics. Moslabel.

Pandasilk. (n.d.). History of silk: Origin of silk fabric. Pandasilk.

Shah, S. A. A., Arif, M. I., & Ali, S. (2021). Role of handicraft in the economic development of rural women: A case study of Bahawalpur, Pakistan. IBIMA Business Review, 2021

The Archaeologist. (2025, March 4). The role of wool in ancient societies.

Tree of Bonsai. (2024, December 12). The history and development of the tradition of sewing: A unique art combining talent and skills. Tree of Bonsai.

Wang, Y., Alli, H., & Md Ishak, S. M. (2023). Sustainable tourism souvenirs: Fostering cultural heritage preservation through local handicraft products. Journal of Tourism, Hospitality and Environment Management, 8(34), 45–53. Global Academic Excellence (M) Sdn Bhd.

Ziyadin, S., Suieubayeva, S., & Utegenova, A. (2021). Destination attractiveness and memorable travel experiences in Silk Road tourism in Uzbekistan. Sustainability.

• PDF