OʻZBEKISTONDAGI ELEKTRON TIJORAT MARKETPLEYSLARIDA BNLP TIZIMI
Keywords:
BNPL, e-tijorat, marketpleyslar, impulsiv xaridlar, raqobatbardoshlik, bozor ulushi, Alif Nasiya, Uzum Nasiya, moliyaviy texnologiyalar, tartibga solish, innovatsiyalar.Abstract
Ushbu maqolada BNPL (Hozir sotib ol, keyin to’la) tizimining impulsiv xaridlarga, e-tijorat platformalarining raqobatbardoshligiga ta’siri, shuningdek, BNPL xizmatlarining Oʻzbekistondagi marketpleyslarning rivojlanishiga ta’siri va bozor ulushi tahlil qilingan. Tadqiqot natijalari shuni ko’rsatadiki, BNPL xizmatlari e-tijorat platformalari o’rtasidagi raqobatni kuchaytiruvchi muhim omil sifatida e’tiborga loyiq bo’lib, ularning ommalashuvi to’lov qulayligi va iqtisodiy samaradorlik bilan izohlanadi. BNPL bozori yetakchilari sifatida Alif Nasiya va Uzum Nasiya ajralib turib, ularning bozordagi ulushi sezilarli ahamiyat kasb etadi. Tadqiqot doirasida ushbu tizim orqali eng ko’p xarid qilinadigan mahsulot kategoriyalari, shuningdek, BNPL tizimining rivojlanishi doirasida yuzaga keladigan moliyaviy savodxonlik, tartibga solish ehtiyojlari hamda ushbu sohada innovatsiyalarni joriy etish zaruriyati yoritilgan.
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