REKLAMALARNING JAMIYAT HAYOTIDA TUTGAN OʻRNI

Authors

  • Xayitmurodova Dinora Umirzoq qizi Samarqand davlat chet tillar instituti talabasi Author

Keywords:

reklama, ijtimoiy tarmoqlar, marketing, biznes, brend, manipulyatsiya, iqtisodiyot, iste’molchi.

Abstract

Ushbu ilmiy maqolada reklamalarning inson hayotidagi o‘rni va ularning jamiyat, iqtisodiyot, psixologiya hamda madaniyatga ta‘siri tahlil qilinadi. Reklamalar iste’molchilar qarorlarini shakllantirish, biznes rivojini qo‘llab-quvvatlash va innovatsion mahsulotlarni targ‘ib qilishda muhim vosita ekanligi yoritiladi. Shuningdek, reklamaning ijobiy va salbiy jihatlari ham muhokama qilinadi.

References

Kotler, P. (2016). Marketing Management. Pearson.

Belch, G. E., & Belch, M. A. (2017). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill.

Armstrong, G., & Kotler, P. (2020). Principles of Marketing. Pearson Education.

Ha, L., & McCann, K. (2021). The Future of Advertising. Routledge.

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Published

2025-03-27

Issue

Vol. 3 No. 31 (2025): SCIENTIFIC ASPECTS AND TRENDS IN THE FIELD OF SCIENTIFIC RESEARCH

Section

Articles