FOREIGN EXPERIENCE IN DIGITAL MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES
Keywords:
digital Marketing, industrial Enterprises, content Marketing, social media marketing, search engine optimization (SEO), data-driven advertising, marketing automation.Abstract
This article explores digital marketing activities in industrial enterprises across various countries, focusing on how foreign practices in digital marketing have transformed the industrial sector. With the rise of Industry 4.0, many manufacturing and industrial companies have shifted their marketing approaches to engage clients, enhance brand visibility, and streamline their operations through digital channels. The analysis covers key digital marketing strategies such as content marketing, social media marketing, search engine optimization (SEO), and data-driven advertising used by prominent industrial players in the United States, Germany, China, and Japan. The article provides insights into the impact of these digital strategies on market expansion, customer engagement, and operational efficiency in industrial settings, concluding with recommendations for similar industries looking to adopt and optimize digital marketing practices.
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