THE SPECIFIC FEATURES OF USING INNOVATIONS IN BUSINESS ACTIVITIES AND THE EXISTING PROBLEMS IN THE TRANSITION TO INNOVATIVE MARKETING PRACTICES
Keywords:
In particular, in recent years, Uzbekistan has prioritized reforms aimed at ensuring the stable innovative development of the national economy by enhancing the efficiency of innovation usage in business activities and fostering deep integration between science and production. This has contributed to the development of a healthy competitive environment among local manufacturers and has highlighted the need to improve traditional marketing practices while increasing the effectiveness of innovative marketing programs.Abstract
In recent years, the intensification of the introduction of scientific, technical, and technological developments into production processes worldwide has led enterprises to increase the supply of new, innovative products that have high added value, are relatively affordable, and are of high quality and competitiveness.
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References
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