STUDY OF ADVERTISING LANGUAGE IN MASS MEDIA FROM A LINGUISTIC POINT OF VIEW
Keywords:
Advertising language, mass media, linguistic analysis, rhetorical devices, figurative language, marketing communication, cultural influence, ethical considerations, lexical and syntactic features, branding and slogans.Abstract
This article is dedicated the language of advertising in the mass media from a linguistic perspective. Moreover, advertising language is crafted to be persuasive memorable and culturally appropriate. It focuses on words, sentence structure, and stylistic aspects that make advertisements more effective. It explains how rhetorical devices, figurative language, and emotional appeal help advertisements work better in print, television, and digital media.
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