YEVROPA KOMPANIYALARI UCHUN XALQARO BOZORLAR SHAROITIDA SAMARALI TOVAR SIYOSATINI SHAKLLANTIRISH
Keywords:
xalqaro mahsulot siyosati, Yevropa kompaniyalari, innovatsiya, texnologiya, brending, mahsulot moslashtirish, glokalizatsiya, standartlashtirish.Abstract
Ushbu maqolada Yevropa kompaniyalarining xalqaro bozorlarda samarali mahsulot siyosatini shakllantirish jarayoni tahlil qilinadi. Tadqiqotda texnologiya, innovatsiya, ochiq innovatsion hamkorlik va uzluksiz ilmiy-tadqiqot faoliyatining raqobatbardosh mahsulot yaratishdagi roli yoritilgan. Shuningdek, mahsulotni standartlashtirish va moslashtirish o‘rtasidagi muvozanat, “glokalizatsiya” yondashuvi orqali global afzalliklarni mahalliy talab va madaniy xususiyatlarga moslashtirish jarayoni ko‘rib chiqiladi. Maqolada kuchli brending, brend arxitekturasi va innovatsion mahsulotlarni bozorga chiqarish strategiyalarining xalqaro bozorlarda muvaffaqiyatga erishishda tutgan o‘rni ham tahlil etiladi. Umuman olganda, tadqiqot natijalari shuni ko‘rsatadiki, Yevropa kompaniyalari xorijiy bozorlarda texnologik innovatsiyalar, brend qiymati va moslashtirilgan mahsulot dizaynidan samarali foydalanib, global samaradorlikni mahalliy moslashuvchanlik bilan uyg‘unlashtirganda yuqori natijalarga erishadi.Abstract. This article examines how European companies develop effective international product strategies by integrating technology, innovation, branding and product adaptation. The study highlights the role of technological advancement, open innovation, and continuous R&D investment in shaping globally competitive products. It further explores the balance between standardization and adaptation, demonstrating how firms use “glocalization” to align global product strengths with local preferences, cultural norms, and regulatory requirements. The article also analyzes how strong branding and strategic brand architecture support international expansion by reinforcing product identity while allowing flexibility in local markets. Overall, the findings show that European firms succeed abroad by combining global efficiency with local responsiveness, leveraging technological innovation, brand equity, and adaptive product design to strengthen competitiveness in foreign markets.
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