WAYS TO IMPROVE MARKETING STRATEGIES TO INCREASE COMPETITIVENESS IN TEXTILE AND SEWING-KNITTING ENTERPRISES OF SAMARKAND REGION

Authors

  • Ikramova Takhmina Latifovna Samarkand Institute of Economics and Service, PhD base doctorate tahminaikromova400@gmail.com Orcid kod 0009-0007-6407-1245 Author

Keywords:

Enterprise, sewing-knitting, strategy, integration, market, competition.

Abstract

This article considers the issue of increasing the competitiveness of the textile and garment-knitting complex of the Samarkand region, choosing the right strategy in the marketing activities of its enterprises, and applying new strategic decisions, especially integrated strategic solutions, in order to achieve socio-economic development indicators.

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References

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Published

2025-12-21