YASHIL IQTISODIYOT SHAROITIDA SANOAT KORXONALARIDA RAQAMLI MARKETING KANALLARIDAN FOYDALANISH MEXANIZMLARI
Abstract
Mazkur maqolada yashil iqtisodiyot konsepsiyasi doirasida sanoat korxonalarining marketing strategiyasida raqamli marketing kanallaridan foydalanish zarurati va ularning samarali qo‘llash mexanizmlari tahlil qilingan. Raqamli texnologiyalarning sanoat kommunikatsiyasi va ekologik ongni shakllantirishdagi o‘rni ilmiy asosda yoritilgan. Shuningdek, O‘zbekiston sanoat korxonalarining amaliy tajribalari asosida tahlillar olib borilib, takomillashtirish bo‘yicha takliflar ilgari surilgan.
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References
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