MODERN APPROACHES TO ENSURING SECURITY AND TRUST IN THE SERVICE SECTOR IN THE CONTEXT OF DIGITAL RANSFORMATION
Keywords:
digital transformation, service sector, digital security, digital trust, information security.Abstract
This article analyzes modern approaches to ensuring digital security and trust in the service sector under conditions of digital transformation. The rapid expansion of digital services has intensified challenges related to information security, personal data protection, and sustainable user trust. The study examines advanced international practices in digital security management and identifies priority directions for strengthening digital security mechanisms in Uzbekistan’s service sector. The scientific contribution of the research lies in the development of an integrated analytical framework that combines technological, organizational, and legal instruments for enhancing digital trust in the service sector. The findings demonstrate that the proposed integrated approach contributes to service continuity, risk reduction, and the sustainable development and competitiveness of the service sector in the digital economy.Downloads
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